Build It and They Will Come:A Sporting Commercial Model for the Digital Age
Category: Sports | Presented By: Well Said Consulting
A Sporting Commercial Model for the Digital Age: Are you ready for Generation C?
In this digital age, it is the time for the sporting organization to understand what all of the hustle bustle in the present business scenario means for its current analogue, linear and mostly inelastic sporting business model.
"Digital" represents a massive opportunity for marketing of sports to develop new revenue streams, offer more value to sponsors and build customer lifetime value. A more progressive marketing-led commercial sporting model can quickly stand out from competitors.
Read this informative whitepaper to understand why and how utilization of digital platform can play a critical role in the success of your organization’s sporting commercial model .It also includes:
Understanding “Digital”, “Generation C” and Technology and what it means for the future of your business
Why marketing is your most powerful commercial tool in sport organization?
Unlocking the Digital Sponsorship Key for sport marketing
Why is commercial performance so dependent on sporting success?
This is not the time for a digital strategy; we need a strategy for the digital age.