HockeyTech has developed a suite of services that is targeted at the competitive side of the sport and at fan engagement. The user-friendly technology acts as a hub for digitally capturing an ever-growing menu of game event information (e.g., goals, penalties, shot positions, etc.) and pushing it out to fans, players, coaches, and scouts. “HockeyTech has created a unique ecosystem, powering the scoring and statistics system for nearly every elite North American league, as well as the scouting system for all 31 NHL teams,” states Siegel.
HockeyTech also powers HockeyTV, a streaming service for leagues that do not get TV broadcast. This past season, HockeyTV broadcasted over 25,000 games to eager fans through computers, tablets, mobile devices and televisions through OTT devices such as Apple TV and Roku. HockeyTech also completes the entire digital package for leagues and teams with highly interactive websites and mobile apps. Recently, they launched a new website and mobile app for the American Hockey League. “We have become a big fish in a small [frozen] pond,” states Siegel emphasizing their niche value proposition.
Perhaps the most technologically ambitious R&D from HockeyTech is the revolutionary player tracking system, now ready for league implement at ion. By embedding RFID tags in the players’ equipment and the puck, the system is able to digitally track every movement on the ice in real-time, much like a GPS system tracks the movement of a car.
HockeyTech’s mission is to track and organize digital information for the hockey world
All information is collected during a game, fed into the HockeyTech scoring system for interpretation into actionable information, and then made immediately available to coaches, league personnel and fans, even as the game is being played. “Coaches will soon be able to make adjustments during and after the game based upon things like player positioning and endurance—a definite game changer,” says Siegel.
The most interesting work that HockeyTech is doing is integrating all of these technologies to provide services that never existed previously. For example, being able to digitally sync game event data with video enables automated indexing for video analysis. This eliminates hundreds of hours that coaches spend manually marking video to index things like goals, faceoffs or any other game events. And as HockeyTech makes it easier to capture more and more game events, the possibilities are endless.
HockeyTech is truly bringing the future of hockey technology to the game today.