20 Most Promising Sports Tech Solution Providers - 2019
In recent years, the worlds of technology and sports are colliding like never before, with administrators of sports organizations acknowledging the need of being smarter both on and off the field.
Technology innovations are being leveraged at every level of sports, ranging from the field of play to the boardroom level where organizations are more efficient, to improving the experience for fans at sports stadia, and of course, the television and live streaming enhancements. Besides enhancing athletic performance, smart arenas, eSports and next-gen sponsorships, fans can have an interactive experience through new applications and services across various channels.
Over the last year or so, some of the key tech trends in the sporting arena include the arrival of Video-Assisted Referees (VAR) in soccer, over the top (OTT) broadcasts, and the meteoric rise of eSports. The National Basketball Association (NBA) has already launched the popular NBA 2K League—an eSports league joint venture between the NBA and Take-Two Interactive. During the inaugural season in 2018, the qualifying stage was open to anyone above the age of 18 with access to the videogame NBA 2K18 on either PlayStation 4 or Xbox One.
Also, sports teams are using data analytics and AI to improve fitness and preparation of their athletes. The most obvious example of analytics is in the NFL where coaches and assistant coaches are seen using Surface tablets on the sidelines during games. In fact, the NFL has a strategic partnership with Microsoft. The use of analytics was also prevalent at the FIFA World Cup when all 32 teams had access to tablet-based systems featuring match footage, positioning data, and other statistics. English Premier League (EPL) club Manchester City is also a pioneer in this regard, allowing its players and coaches access to real-time insights on the opposition. There have been plenty of instances when Manchester City players have credited technology for giving them dynamic tactical plans during their match victories.
Other prominent sports tech trends include the mass scale legalization of online sports betting across the U.S. Due to the relaxation of regulations, organizations are hatching up new ideas to enhance the sports gambling technology. Sports organizations such as the National Hockey League (NHL) have already acquired several gambling technology companies to capitalize on a potential new revenue stream.
With the sports industry exhibiting a great deal of reliance on technology, technology solution providers are ensuring that the business of sports is lucrative with their incessant innovations. Truly, now is the right time for enterprises to leverage best-in-class sports technology solutions for their respective business. Since the sports technology market is brimming with promising solution providers, it is no easy feat to choose the right one. To aid organizations on this mission, our illustrious selection panel—comprising CEOs, CIOs, VCs, industry analysts and the editorial board of CIO Review—has narrowed down the top 20 sports technology solution providers that exhibit competence in delivering sports technology solutions.
CIOReview presents the ‘20 Most Promising Sports Tech Solution Providers – 2019.’